If a brand new car stays a long time at a dealership's lot, we cannot truly consider its paint as "brand new". Paint-wise, brand-new cars can be considered as "floor items". This is a bold statement and can lead to misunderstandings, let us explain it. When you buy an electronic item, you do the unboxing yourself. Even when you buy an iPhone from an Apple Store, the agents encourage you to do the unboxing yourself, because there is "value" not only in the product but also in the packing. In the automotive business, however, this is not the case. Before shipment, manufacturers cover the cars with a thin white foam, however, it is not a kind of package that adds value to the car or to the sales experience. For this reason, dealerships remove the foam right after they unload the car from the truck. This is when a brand new car’s paint starts getting exposed to the elements. Dealerships wash their cars frequently to keep their inventory always clean and ready for sale. Most dealerships have inventories with hundreds of cars and nowadays, a lot of them have their own in-house drive-thru car wash stations. The longer a car stays at a dealership's lot, the more it is washed and get swirled and scratched. Because of these reasons, most brand-new car finishes require some level of paint correction.